The Blueprint personas were developed as part of the European Blueprint on Digital Transformation of Health and Care for the Ageing Society by a team of experts with varied backgrounds coordinated by empirica GmbH.

The Blueprint is a crosscutting horizontal initiative that reflects the common policy vision of European policy makers, civil society, professional organisations and industry on how innovation can transform health and care provision in our ageing society. As a shared policy vision, the Blueprint guides the efforts of the European Innovation Partnership in Active and Healthy Ageing (EIP on AHA) Action Groups and Reference Sites.