Persona Library

A Blueprint persona is a tool for promoting person-centred care. It identifies patient profiles with different personal, socio-economic, health and environment (especially the home setting), and needs. It also considers the potential benefits that can be derived from digital resources for the patient and associated stakeholders such as carers (informal or formal), healthcare professionals, healthcare providers, researchers etc. The personas in this library were developed as part of the Blueprint on Digital Transformation of Health and Care for the Ageing Society by a team of experts with varied backgrounds coordinated by empirica. These personas are being made freely available with the hope that they will make a positive impact on the development and implementation of all health information and technology products. ​

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